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Why Is Search Engine Optimization (SEO) Such A Popular Discussion Topic

Search engine optimization is one of the most discussed and controversial topics on the internet today. Also, it is one of the most misunderstood topics. In its basic form, search engine optimization (SEO) is act of altering an internet site so that it does well in the organic, crawler-based listings of search engines. Now even this quick to the stage definition of search engine optimization (SEO) can lead to spirited debates about the meaning and intent behind SEO. Therefore the question maybe asked, exactly why is SEO such a popular and controversial topic that causes so much debate within the SEO community and the overall internet population particularly website owners? Within my humble opinion there are 6 reasons why Search Engine Optimization (SEO) has the popularity so it currently enjoys. 1. Targeted Website Traffic - If you ask the vast majority of website owners and people within the SEO industry what is the most crucial factor to a successful website business and/or operation...